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Price Your Coaching Business Model
Highlighting the actual coaching pricing I see from day-to-day
Talking to coaches every day and asking them about their pricing to help design their coaching programs and courses, I’ve learned… SO MANY COACHES DO NOT HAVE A BUSINESS MODEL.
As in, they offer 1:1 coaching, and that’s it. That’s their business.
Maybe a few years later, they add group coaching. So they have two things.
Price for your BUSINESS model. And that means sitting down and figuring out: “What IS my business model?
”A common business model I see in business-to-consumer coaching (and it might fit you!) is something like this:
INTRO OFFER: Affordably-priced course or challenge, time-bound.
I typically see these priced anywhere from $100-$800.
Highly recommend you do NOT make this free!
This typically includes a short 1:1 at the end as a nice upsell into what else is possible.
LOW-TICKET OFFER: A membership or group coaching program.If this is an ongoing membership, I see a typical range of $50-250.
If it’s a time-bound group program (let’s say 5 weeks), these generally run from $600-2000.1:1 COACHING: Generally sold in packages, NOT one-off sessions, because it’s unlikely your clients will see results in just one session. The packages range from $2000- $15,000, depending on clientele and length. Some coaches require 3-month, 6-month, or 12-month commitments.VIP/MASTERMIND: This is the highest-ticket offer and is typically only presented to those you’ve worked with previously. This can be an in-person retreat, a weekend deep-dive, or an ongoing monthly workshop.
These can range in price GREATLY because of those factors (i.e.are we including food and a venue?), so I’m not putting a range here!
Many coaches also have offshoot offers to focus on specific outcomes, such as a deep dive course into one area.
While this is the most common setup I see, it’s not the only one - but the takeaway is to really have a map of your own business and where every part fits in with your pricing.
AND...
This concludes our 6 part series on how to price your coaching. While there is no perfect formula for you, I hope that these 6 steps can help you make an informed decision.
4. Price Your Market & Competitors
Morgan